Digital Marketing Course, it simply means online marketing course or web marketing course. A marketing strategy in which a particular product, brand, service or business is promoted using the online media devices like the internet, mobile, computer etc.
Recently, in the past few years, the demand for digital marketing training course has been on a high in India as most of the people have started using various Search media and social media platforms. We have seen that the use of smartphones has increasingly increased in the recent past. The Most of the companies have taken up recruitment of Digital Media Professionals to take up their business on a new high using internet marketing techniques.
Talking about one such institute which provides Advanced Digital Marketing Course is Rayan Digital Tech. Our subjects are prepared to keep in view the current market standards. Giving weight to both theoretical and practical training, Rayan Digital Tech has specialized trainers. At Rayan Digital Tech we assure that the newly trained digital marketing professionals are ready to crack the job by the end of the course as during the course regular assessments are done on various modules.
This program will provide students or Professionals with a Practical and theoretical framework to understand the emerging practices in the world of Online Marketing. It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.
The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.
Take an example assume you are a customer and you want to book a hotel so you may go to google and you may enter a keyword called Hotels in India or hotels in Tirupati, The Role of SEO Expert is to push their particular hotel website to the top in google is nothing but SEO, in short taking a website to the top in search engines is SEO (Search Engine optimization).
Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.
Search Engine Marketing (SEM) is a paid marketing method used for creating traffic to a website. This is one of the crucial Digital Marketing techniques every business/company employs for generating business to the website, obtain reliable branding and lead generation. This is generally called as PPC and it’s same as SEO, but the only difference here is they use paid campaigns methods.
SMO and Social Media Optimization refers to using Social Media Pages to promote company, brand or information thereby increasing awareness to social media audiences. Social Media Marketing signifies marketing or advertising on social media platforms viz. Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. The need for Digital Marketers who have the right knowledge of social media marketing is now in demand.
Google Analytics is the most important and powerful tool of Digital marketing that helps to keep a check on your websites’ performance. Google Analytics helps a business to identify their areas of improvement by throwing up results needed for a website. Google Analytics helps a business man analyse consumer's behaviour with respect to the business. Rayan Technologies at Tirupati as a part of Digital Marketing Course trains on all the aspects of Google Analytics.
Affiliate Marketing has come to into practice from past few years, most of the E-Commerce players in retail, education, travel started using this practice to boost up their sales by generating coupon codes, links and various practices to the publishers. This practices could help the companies to build indirect marketing using various blog, sites and channels to get more traffic to the site. At Rayan Digital Tech we will teach you various affiliate marketing practices from 2 sides, one from the merchant and other from the publisher point of view.
ORM or Online Reputation Management is another technique of Digital Marketing Certification training that aids in managing your online presence. ORM is a tool to protect your brand online. With more and more users adapting to the culture of digital age, it has become imperative for users to read online reviews and then buy a product or service. At Rayan Technologies in Tirupati, ORM course in Digital marketing has been designed to coach our learning people on the tools used for Online Reputation Management and highlight case studies while training.
This advertising program was launched in the middle of 2003 by Google and is currently one of the most popular advertising programs on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic. If you’ve asked yourself what is AdSense and how to make money with AdSense, the following article will give you some hints.
Google became the search engine of choice the giant has been working on all fronts to improve its delivery of personalised ads. The main aim has always been to make browsers (the people who are browsing) aware of services or products that might appeal to them.
We help businesses use mobile marketing effectively, whether it is to build prospective customer database, to generate leads with effective campaigns, to convert them with special offers or to retain existing customers through loyalty points and timely feedback process.
Social media analytics is the practice of gathering data from social media websites and analysing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Email marketing is another powerful platform of Digital Marketing to promote your business to prospects or existing clients. Email marketing provides scope to nurture relationships with existing clients and announce promotional events for the growth of the business.
A 360° Marketing Campaign is a complete creative campaign idea across all the brand’s marketing mix elements, designed to implement a strategic brand strategy (usually positioning). A 360° campaign is focused on capitalizing on every interaction of a brand with the target audience.